Description

Аннотация

Travel segment is very dynamic in the economy. It has grown by 4.9% compared with the previous year. Foreign visitors bring about $ 8.3 billion to the economy of the country, which is about 19 % of the total export earnings. This niche is of particular interest for the capital of the ethnic Chinese in New Zealand. With passports of citizens of New Zealand, the Chinese successfully carry out the development of their hotel complexes in compliance with all environmental laws and civil law regulations of the country. The purpose of the paper was to analyze the impact of the New Zealand’s Chinese community on State’s tourism industry. Tourism is one of the most rapidly developing sectors in the economy of different countries of the world. According to experts, it is this sector that will be crucial for the development of most countries in the 21st century. Active tourism is very popular in Europe, North America, APAC countries, particularly New Zealand. The purpose of the paper was to analyze the impact of the New Zealand’s Chinese community on State’s tourism industry. Having been affected by the financial crisis and in view of economic gains, New Zealand is about to change the priority from the Japanese and Korean tourist client bases to the countries less affected by the financial crisis. In particular, experts believe it will be most efficient to focus on the UK and the USA. In addition, one should remember developing China. Australia is also among the priority countries, which are potential investors in the tourism of New Zealand. 30 million dollars were allocated from the country’s budget by the government of New Zealand for the development of the sector in 2011-2014.