Описание

Аннотация

In the article the authors consider information technologies as modern and effective tools of marketing. Today mobile phone is not only a communication facility, but also a helpful information source. Wide distribution of technologies for mobile devices has led to the development of a new marketing direction. In the article the peculiarities of mobile technologies use to achieve marketing goals are presented. Distribution of wireless communication technologies — mobile marketing, active work on their perfection and availability to the majority of consumers is studied.